Apperently the "Rich Black American" hype was started by an obseesed Yeezy fanatic!
According to Popcrush.com:
"Apparently, a user named XXXXXX started a thread in the forum of the Kanye West fansite KanyeToThe.com and posted the photo with the fake iTunes track listing. After some mathematical research, the site's administrator, RatedK, was able to identify this person as a guy named Matt Closson, who tagged his final posts in the forum with @mvttclosson. Upon further inspection, we stumbled upon hisTumblr page, which is littered with photos of Yeezy and hip-hop's "It" rapper A$AP Rocky. Nevertheless, we all feel duped but not necessarily upset. Here at PopCrush, we like to throw caution to the wind when things like unconfirmed photos or info goes viral on the web"