Alicia Keys will serve as the Global Creative Director to BlackBerry, formerly known as Research In Motion (RIM).

What does this mean?

Alicia's title means that she will work closely with the app developers, content creators, retailers, carriers and the entertainment world to get BlackBerry trendy again. Alicia even tweeted news:

The CEO of BlackBerry, Thorsten Heins, made a statement about the partnership:

"Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving:' to empower people through mobile computing and communications.”

SALUTE: Rapfix