Kim Kane interviewed Alisha Crutchfield for Global Grind...
Enter fashion below:
Fashion Week may be over, but Alisha Crutchfield is just getting started. While it’s rare and wonderful that a woman fresh out of her 20’s would be the founder of a premiere imaging firm, Alisha’s blazed a stylish trail. Everybody could be doing this, right? Maybe, but they’re not.
Crutchfield completed a marketing degree from University of Massachusetts, Amherst, prior to taking an internship at Roc-A-Fella Records in 2004. She got her break as style assistant for Disturbing The Peace, the independent label imprint founded by rapper Ludacris. Styling with Luda and the entire DTP collective, Alisha began to brand herself thanks to unique concepts and willing partners. She thanks Ludacris, who she says was equally creative when it came to innovation and style. As Alisha tells it, an introduction got it rolling:
“In 2004 I was interning…I was introduced to Stephanie Miller (O'Share) who was Ludacris' stylist the time. She brought me on as an assistant, to also create custom pieces for DTP and various other clients. I worked as their sole assistant for three years and eventually began styling my own clients, starting with Kanye West (College Dropout Album).”
Alisha would generate her own clientele to build the brand she envisioned, one job at a time. She was the first stylist to work with R&B singer Trey Songz, and had an extensive role in developing his image. World-renowned photographer Fadil Berisha would take Alisha under his wing as a friend and mentee, introducing her to high fashion, encouraging her work on catalogue campaigns and expanding her high fashion network.Read the rest on Global Grind.
